Suffolk in the Hub Strengthens NeighborHealth’s Year-End Fundraising
As the year ends, nonprofits like NeighborHealth rely on end-of-year fundraising campaigns to secure the resources needed to continue their essential work. For NeighborHealth, these final months are especially important, as the funds raised help sustain patient-centered initiatives such as affordable healthcare services, preventative care programs, and community outreach efforts. These donations enable the organization to expand its reach, ensuring that vulnerable populations can access the care they need, without financial barriers.
After recently rebranding from East Boston Community Health Center to NeighborHealth, the organization sought to reach even more individuals and families. Recognizing the growing role of digital engagement in fundraising, NeighborHealth turned to Suffolk in the Hub for support in elevating its End of Year Giving campaign. Suffolk in the Hub worked closely with both NeighborHealth’s development and marketing teams to create a targeted content strategy and social media approach that aligned with the organization’s mission and engaged potential donors effectively.
To maximize engagement and donations, Suffolk in the Hub developed a multi-faceted social media strategy. A key element was a flyer promoting NeighborHealth’s "Dining with a Cause" event, where restaurant-goers could donate a percentage of their bill toward supporting NeighborHealth's programs. Additionally, the campaign featured donor spotlights that highlighted personal stories from supporters, allowing them to share why NeighborHealth’s work in under-resourced communities is so meaningful to them. The team also created impact stories from NeighborHealth’s programs, such as Let’s Get Movin', which empowers children and families to build healthier habits through better nutrition and increased physical activity. These stories showcased the tangible difference donations can make in the lives of those who need it most.
The End of Year Giving campaign is a crucial part of ensuring NeighborHealth can continue to provide affordable, high-quality healthcare to those in need. By collaborating with Suffolk in the Hub, NeighborHealth has developed a thoughtful strategy that not only amplifies its mission but also strengthens connections with its supporters. While campaign results are still unfolding, these efforts will help ensure the organization can sustain its programs and continue providing vital care in the year ahead.
