Navigating Parenting Challenges with Trustie: Expert Tips for Peace of Mind
At Suffolk in the Hub, we pride ourselves on helping small businesses and startups bring their visions to life. This fall, we had the privilege of working with Trustie, an innovative company founded by mompreneur and Suffolk Law alumna Allie Ott. Trustie empowers parents to designate a legal guardian for their children quickly, easily, and affordably—making the first steps of estate planning more accessible and less stressful.
Officially operating in Massachusetts, Connecticut, Maine, Texas, Florida, and Washington, Trustie ensures parents’ wishes are legally recognized in unforeseen circumstances. As Allie Ott explains, “Selecting a guardian means appointing who you would want to step in to parent your children if for some reason you couldn’t.”
Our work with Trustie focused on raising awareness of this vital service and expanding its reach. Through targeted social media campaigns on Instagram and LinkedIn, we grew Trustie’s online presence and engaged with its core audience of caregivers. We also collaborated with mom influencers to amplify Trustie’s message, leading to increased platform traffic and meaningful conversions. Additionally, we designed strategies to help Trustie connect with the parenting community, creating content highlighting the importance of legal guardianship and the peace of mind it provides families.
Partnering with a company like Trustie, which brings real-world impact to families throughout the United States, has been incredibly rewarding for our team. By supporting Trustie’s mission, we’ve had the opportunity to help parents feel secure about their children’s future. As Trustie continues to expand nationwide, we are proud to have played a role in its growth and success this past year. Stay tuned for more updates from Suffolk in the Hub as we continue empowering businesses and students!
