SITHBlog

AI Optimization (AIO): How to Get Found in an AI-First Search Landscape (2026)

Helen Riazanova — Thu, 05 Mar 2026 14:34:01 GMT

AI Answers Before Users Click

Today, discovery happens before a user ever visits a website. AI systems like ChatGPT and Google AI Overviews increasingly answer questions, summarize options, and recommend businesses before a click occurs.

The Power of Integrated Marketing

Nicole Nessim — Tue, 11 Nov 2025 19:42:21 GMT

Have you ever noticed how some marketing campaigns just stick with you? They make you smile, share, or even buy without thinking twice. One of the best examples is Coca-Cola’s “Share a Coke” campaign.

From Sketch to Skyline: The Creative Vision Behind SITH’s New Look

Nicole Nessim — Sat, 25 Oct 2025 20:24:07 GMT

Every brand tells a story, and sometimes, that story deserves a redesign. Suffolk in the Hub’s rebrand isn’t just about a new logo; it’s about growth, creativity, and the evolution of a student-run agency finding its professional voice.

Social Media Made Simple: A Beginner's Guide For Small Business Owners

Nicole Nessim — Thu, 16 Oct 2025 01:15:11 GMT

The SITH Guide to Simple Social Media Engagement

aleombruno@su.suffolk.edu (Ava Leombruno) — Thu, 02 Nov 2023 18:33:46 GMT

Calling all social media users! Social Media engagement is not to be slept on. Strategies for maximum engagement are everywhere, all at once. It can be easy to miss some crucial points for complete audience engagement.

Creating a Logo

Jill Isenstadt — Wed, 16 Nov 2022 00:38:49 GMT

Magdalyn Jackson, a senior here at Suffolk University, and a leading member of the digital marketing team for Suffolk in the Hub, was tasked with creating the logo for the university’s incoming consumer neuroscience research lab: XLab. The story begins when the head of Suffolk in the Hub, Kimberley Ring, asked Maggie if she would be interested in creating this logo, and after an immediate acceptance of the job, she got to work.

Social Media Tips

Jill Isenstadt — Thu, 29 Sep 2022 21:19:44 GMT

October Events Catalog

Jill Isenstadt — Mon, 26 Sep 2022 21:48:16 GMT

October Event Catalog